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Putting People in the Right Role: A Workforce Strategy for Independent Electrical Contractors

As an independent electrical contractor, managing people is one of the most challenging — and most important — parts of running a successful operation. Whether you have a crew of three or thirty, your team’s performance can make or break your business. And part of leading that team effectively is understanding that not every worker is cut out for every role. 

Good management means recognizing not only what your employees can do, but what they do well. It means playing to their strengths, working within their limitations, and knowing when to reposition someone — or when it’s time to part ways. 

It’s Not Just About Skills — It’s About Fit 

Let’s say you hire a newer team member — someone still early in their career. They’ve passed the necessary training, show up, and complete assigned tasks. But when it comes to interacting with customers, site supervisors, or even peers, their attitude is consistently off-putting. They carry an air of disinterest or frustration that others immediately pick up on, and it’s starting to reflect poorly on your company’s reputation. 

This doesn’t necessarily mean they’re a bad employee. It could just mean they’re in the wrong role. 

If this individual is precise with tools, focused during install work, and gets the technical aspects right, you may not want them greeting clients or leading walkthroughs. Instead, consider reassigning them to tasks that don’t involve customer communication — such as panel builds, warehouse prep, or assisting senior electricians in more isolated environments. Protecting your customer relationships is essential, and that starts with ensuring the right employees are representing your brand on-site. 

Match Strengths to Responsibilities 

Independent contractors don’t always have the luxury of large departments or extra support staff. That’s why it’s especially important to place each employee where they’ll be most effective. 

Start by identifying the core strengths within your crew. Ask yourself: 

  • Who excels at technical work but struggles with client-facing duties? 
  • Who is highly dependable and can work unsupervised? 
  • Who thrives on high-pressure troubleshooting calls versus routine installations? 

These differences matter. A crew member who is outstanding at wiring and code compliance may freeze under the pressure of interacting with a demanding client. Another may not be the most skilled technician but builds instant rapport and trust with homeowners or project managers. Both employees are valuable — just not in the same ways. 

Judging Performance Objectively 

Beyond soft skills and personality fit, you need to track clear performance metrics. In the skilled trades, productivity, reliability, and quality are all critical. Your employees must: 

  • Show up on time 
  • Follow safety protocols 
  • Complete work accurately and efficiently 
  • Represent your company well when interacting with customers or on job sites 

If someone has strong technical skills but is consistently late, ignores instructions, or stirs up conflict, those behaviors can’t be overlooked. Being short-staffed is tough, but tolerating poor performance or negative attitudes sends a message to your team and clients that quality doesn’t matter. 

When It’s Time to Move On 

Some workers just don’t fit — and that’s okay. 

As a contractor, every employee on your payroll is a major investment. You’re responsible for training, safety, insurance, and often equipment and transportation. That makes it especially important to know when a worker simply isn’t the right long-term fit. 

Signs someone may not be worth keeping include: 

  • Chronic attendance issues or no-shows 
  • Disregard for safety rules or job site cleanliness 
  • Inability to work with others or take direction 
  • Poor workmanship or repeated mistakes 
  • Negative client feedback or complaints 

While giving feedback and second chances is part of being a fair employer, don’t let loyalty or habit keep someone on the crew who’s hurting your business. In the trades, one weak link can slow down an entire job or even cost you a contract. 

Communicate and Coach 

Before making any drastic changes, talk to your employees. Regular check-ins — whether weekly toolbox talks or one-on-one chats — can help you understand what’s working and what’s not. 

Ask your crew: 

  • What kind of work do you enjoy most? 
  • Are there tasks you find particularly difficult or frustrating? 
  • What are your long-term goals in the trade? 

These conversations help you spot misalignments between skill sets and job duties. Maybe someone currently doing residential work would thrive in commercial settings. Maybe your warehouse assistant wants to apprentice and grow in the field. You’ll never know unless you ask. 

Feedback should go both ways. Be honest about what you’re seeing from your crew and offer constructive, actionable direction. For example: “I’ve noticed when you talk to customers, your tone comes off as irritated. We can’t have that. I want to put you in a position where that won’t be a factor — how would you feel about focusing more on back-end prep and material handling?” 

This shows you value their strengths while still protecting your brand and client experience. 

Small Crews, Big Impact 

Unlike large construction companies or corporate outfits, independent contractors often work with small, tight-knit crews. That means every employee has a bigger impact — positive or negative. 

In this environment, a single underperformer or toxic personality can cause: 

  • Delays in project completion 
  • Damage to client trust 
  • Frustration or burnout among higher-performing crew members 
  • Lost revenue from callbacks or errors 

On the flip side, when you align your team members to roles that match their natural abilities, you get: 

  • More efficient job sites 
  • Happier clients 
  • A stronger reputation 
  • Better retention and morale 

Your Crew Is Your Business 

In the end, managing a contracting crew isn’t just about hiring people who know how to pull wire or install conduit. It’s about placing your people where they can do their best work, protect your reputation, and help your business grow. 

Some employees are natural leaders. Others are reliable doers. A few might struggle in certain areas but shine in others. As a manager, your job is to see the full picture — and make the right moves. 

Don’t be afraid to move someone to a better-fitting role. Don’t ignore performance or behavior that harms your brand. And don’t settle for “just okay” when your livelihood depends on excellence. 

Your business is only as strong as the people who wear your logo — so make sure they’re in the right seat, on the right job, every time. 


Wendy Christie is the owner and developer of EmployerESource, a software program that creates customized company handbooks based on business requirements, state and federal laws, and industry best practices. With over 20 years of experience in employee relations, Wendy has reviewed employment laws in all 50 states and worked with companies across a wide range of industries. Register at https://handbook.employeresource.com/ to download an employee handbook tailored for electrical contractors. 

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