Nashville, TN, October 7, 2025 – The Independent Electrical Contractors (IEC) is excited to announce Milwaukee Tool’s M18 FUEL™ Branch Conduit Bender w/ AUTO-ZERO™ as the inaugural winner of the PowerUp Showcase at SPARK: The Electrician’s Expo 2025 in Phoenix, Arizona.
The PowerUp Showcase was introduced this year to spotlight the products and technologies that are helping electrical contractors work smarter, safer, and more efficiently. Exhibitors from across the country shared their latest innovations, and electrical contractors in attendance had the opportunity to vote for the product they believe will have the biggest impact on the industry.
Milwaukee Tool’s M18 FUEL™ Branch Conduit Bender w/ AUTO-ZERO™ rose to the top, earning recognition for its innovation, practicality, and value to contractors on the job.
As the first-ever PowerUp Showcase winner, Milwaukee Tool will receive:
- A full-page feature in Insights magazine
- Spotlight promotion across IEC’s national social media channels
- A customizable marketing kit, including press release and graphics, to highlight this achievement
“At IEC, we’re proud to celebrate the innovation that drives our industry forward,” said Amy Biedenharn, IEC Executive Director. “Contractors depend on tools and technologies that truly make a difference in the field, and Milwaukee Tool represents exactly the kind of forward-thinking solution that benefits our entire community. We’re thrilled to recognize them as the very first PowerUp Showcase winner.”
The PowerUp Showcase was open during all expo hall hours at SPARK, with voting exclusively by electrical contractors. The winner was officially announced on Saturday, September 27, at the IEC booth.